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Product Launch Strategy for Internal IP Marketplace for Patents
Date
2024
Location
Mumbai
NASSCOM Recognition
Role
Associate Product Manager
Project type
Product Launch
Role
Associate Product Manager
Led the successful launch of Blue Book, an internal IP marketplace for patents, recognized by NASSCOM. Spearheaded product strategy and prioritized feature development, driving user engagement and increasing patent filings by 50%.
Collaborated with cross-functional teams to enhance user experience and implement data-driven decision-making. Streamlined the product lifecycle using Agile methodologies for continuous improvement and scalability.
My creative marketing initiatives as part of the product launch strategy led to our internal platform being recognized by NASSCOM as a case example in the "Patent Creation Leaders Have Managed Some of These Challenges" section of the Unpacking India’s IP Ecosystem report.
