Crystal: Tech Insights Platform for Industry Experts

For Crystal, I led the product launch and marketing strategies with a creative approach to captivate and engage users. My innovative marketing ideas included interactive elements like a Fortune Teller, Fortune Cookies, quizzes, and a Fortune Ball, which added a fun twist to the launch event. These ideas, combined with targeted campaigns through Mailchimp and Canva, resulted in a 40% increase in visitor traffic and a 20% rise in report downloads.

In addition to the creative marketing, I played a key role in designing the industry-focused radar reports using Adobe Illustrator. Working closely with cross-functional teams, I ensured the visuals were compelling and informative. This design-driven approach contributed to a successful product launch, increasing new project acquisitions and establishing Crystal as a trusted platform for curated insights.